Signature Packaged Drinking Water Brings Music and Climate Action Together with ‘Root for Mangroves’ in Hyderabad
Signature Packaged Drinking Water wrapped up its pioneering concert series, Root for Mangroves, with a spectacular performance by musical duo Vishal–Sheykhar at the HITEX Exhibition Centre.
Hyderabad: Signature Packaged Drinking Water wrapped up its pioneering concert series, Root for Mangroves, with a spectacular performance by musical duo Vishal–Sheykhar at the HITEX Exhibition Centre. The Hyderabad leg marked the grand finale of the three-city cultural initiative that seamlessly blended live entertainment with environmental action.
After successful editions in Jaipur and Gurgaon, the Hyderabad concert brought together music lovers, climate advocates and changemakers under one roof—proving that powerful performances can also power meaningful impact.
Conceptualised as a culture-led platform, Root for Mangroves transforms concerts into catalysts for climate awareness. The initiative highlights the critical role mangroves play in protecting coastlines, absorbing carbon emissions and sustaining biodiversity. Produced and promoted by TribeVibe Entertainment, the series set a new benchmark for purpose-driven entertainment in India.
Taking the stage with their trademark energy, Vishal–Sheykhar thrilled the audience with chartbusters like Desi Girl, Dus Bahane, Bachna Ae Haseeno, Tu Meri and Deewangi Deewangi. Beyond the music, the duo used the platform to encourage fans to think about climate resilience and conscious living.
Speaking about the initiative, Aanandita Datta, Vice President and Portfolio Head – Marketing, Diageo India, said the campaign is designed to turn entertainment into environmental action. In Odisha, Signature Packaged Drinking Water has already supported the restoration of 62 acres of degraded mangrove land, planted over 30,000 saplings and contributed to the well-being of five coastal villages. Importantly, ₹50 from every concert ticket directly supports these on-ground efforts.
Vishal–Sheykhar emphasized that music has always been about connection—not just to people, but to the world around us. They expressed pride in being part of a movement that channels collective energy into tangible climate solutions.
Shoven Shah, Founder and CEO of TribeVibe Entertainment, noted that Root for Mangroves demonstrates how live events can go beyond entertainment to deliver real-world impact at scale.
Mangroves remain one of India’s strongest natural climate defenses. By bringing music, culture and sustainability together, Signature Packaged Drinking Water’s Root for Mangroves has created a platform where celebration meets responsibility—turning applause into action and awareness into regeneration.
