Taking stern action on the growing menace of International scam calls in India, Meta-owned WhatsApp on Thursday announced to send a notice to the platform over the issue.
The action was taken after the government took cognisance of the issue.
WhatsApp has over 500 million users in the country. In order to bring down such incidents significantly, WhatsApp has ramped up its artificial intelligence (AI) and machine learning (ML) systems.
A company spokesperson is quoted to have said, “Our new enforcement will reduce the current calling rate by at least 50 per cent and we expect to be able to control the current incidence effectively. We will continue to work relentlessly towards ensuring a safe experience for our users.”
These spam calls with international numbers, mostly from African and Southeast Asian countries, along with fake messages from unknown users, flooded WhatsApp users in India.
The spam calls showed country codes of Indonesia, Vietnam, Malaysia, and Ethiopia, which started with +251 (Ethiopia), +62 (Indonesia), +254 (Kenya), +84 (Vietnam) and other countries.
By giving a missed call, they lead curious users to call or message back only to get scammed.