Chupps Footwear partners with P. Gopichand Badminton Academy as official recovery footwear partner
Chupps Footwear, one of India's fastest-growing D2C open footwear brands, has announced a year-long partnership with the P. Gopichand Badminton Academy (PGBA), becoming the academy's official footwear recovery partner.
Hyderabad: Chupps Footwear, one of India’s fastest-growing D2C open footwear brands, has announced a year-long partnership with the P. Gopichand Badminton Academy (PGBA), becoming the academy’s official footwear recovery partner.
The partnership was unveiled in Hyderabad by Chupps Footwear founder Yashesh Mukhi and renowned badminton coach Pullela Gopichand.
As part of the collaboration, athletes at the P. Gopichand Badminton Academy will use Chupps recovery footwear during their off-court routines. The initiative will enable the brand to gather direct feedback from players and coaches on comfort, cushioning, fit and recovery, helping refine its recovery footwear and athleisure product range.
Pullela Gopichand, who has coached Olympic medallists Saina Nehwal and PV Sindhu, said recovery is a vital yet often overlooked aspect of an athlete’s performance. He noted that comfortable and supportive footwear plays an important role in helping athletes recover between training sessions and appreciated Chupps Footwear’s focus on developing products based on real athlete feedback.
Speaking about the collaboration, Chupps Footwear founder Yashesh Mukhi said the growing interest in sports and fitness has increased awareness about recovery. He added that the partnership would help the company better understand athlete requirements and further improve its products through practical insights.
The partnership will also include on-ground branding at the academy, co-branded digital campaigns featuring athlete-led content, and a structured feedback mechanism involving coaches and players to support future product development.
Known for producing several international badminton stars, the P. Gopichand Badminton Academy focuses on high-performance training, discipline and athlete well-being. The collaboration reflects a shared commitment to enhancing recovery and foot health while strengthening Chupps Footwear’s presence in the rapidly growing recovery and athleisure market.
Chupps Footwear continues to expand its omnichannel presence through its direct-to-consumer platform, leading online marketplaces including Myntra and Amazon, and an expanding offline retail network.
For more details: Munsif daily.com
