Hyderabad: HYDRA Gives Final Warning to Agencies Until Sunday to Remove Illegal Hoardings
HYDRA Commissioner AV Ranganath announced that agencies have been given until Sunday to remove unauthorized advertisement hoardings on their own. After the deadline, HYDRA will take action and remove them directly.
HYDRA Commissioner AV Ranganath announced that agencies have been given until Sunday to remove unauthorized advertisement hoardings on their own. After the deadline, HYDRA will take action and remove them directly.
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Repeated Notices Issued to Advertising Agencies
The commissioner clarified that the issue has been ongoing for the past three months, with ample time given to ad agencies to comply. Meetings with municipal commissioners and representatives from advertising agencies were held multiple times in the past two months to address concerns.
Payment Delays and Policy Transition Issues
Some agency representatives highlighted that renewal of advertisement permits had been halted due to the transition in government policies post-March 31, 2024. They also mentioned that payments for the financial year 2022-23 were pending due to delays in policy revisions.
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HYDRA’s Firm Stance on Unauthorized Hoardings
Commissioner Ranganath emphasized that there would be no exemptions in removing illegal hoardings. Despite the potential revenue of hundreds of crores from advertising hoardings, the government is currently collecting only ₹20-30 crore. HYDRA aims to increase government revenue by ensuring compliance.
Agencies Welcome the Decision
Advertising agency representatives welcomed the deadline extension until Sunday and expressed relief that hoardings with valid permissions until March 2023 would be considered separately. They also assured their willingness to comply with any new policies introduced by the government regarding advertising fee payments and hoarding regulations.
