₹750 Crore Liquor Sold in Just Two Days During New Year Eve Rush in Telangana
Telangana records historic liquor sales in December as New Year Eve celebrations push revenue past ₹5,100 crore. Hyderabad sees heavy rush at liquor shops and bars.
Hyderabad: Liquor sales in Hyderabad and across Telangana witnessed an unprecedented surge during New Year Eve celebrations, with the Excise Department recording its highest-ever December revenue.
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According to official data, liquor worth ₹750 crore was sold on December 31 and January 1 alone, pushing total December liquor sales to ₹5,102 crore, a historic high for the state.
Telangana Records Highest-Ever December Liquor Sales
The month of December 2025 turned out to be exceptionally profitable for the state excise department.
Liquor Sales Comparison
- December 2025: ₹5,102 crore
- December 2024: ₹3,800 crore
- December 2023: ₹4,297 crore
This year’s figures show an increase of over ₹1,300 crore compared to last year, highlighting the massive demand during festive and wedding seasons.
New Year Eve, Weddings and Festivals Drive Sales
Officials said liquor demand rose steadily due to:
- Wedding season across Telangana
- Tourist destination events
- Christmas celebrations
- New Year Eve parties and gatherings
On December 30, liquor sales touched ₹375 crore, while by the evening of December 31, sales had already crossed ₹350 crore, with more expected by midnight.
Excise Department Takes Preventive Measures
Anticipating heavy demand, the Excise Department ensured uninterrupted supply across the state.
Key Measures Taken
- 2,620 liquor shops operational statewide
- Shops allowed to remain open till 12 midnight
- Bars permitted to operate till 1:00 AM
- Adequate stock supplied to prevent shortages
Officials confirmed that these steps helped manage crowds and avoid supply disruptions during peak hours.
New Liquor Traders Reap Big Gains
Under the new liquor policy, shop allotments were completed in November, and new traders began operations from December 1.
With local body elections, festivals, and New Year celebrations packed into a single month, new license holders earned strong returns in their very first month, leading to widespread satisfaction among traders.
Strong Revenue Start for 2026
The record-breaking New Year Eve liquor sales in Telangana indicate a robust start to the new year for the excise department, with officials expecting steady revenue growth in the coming months.
The surge also reflects changing consumption patterns during festive seasons and large-scale celebrations across the state.
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