‘Highest number of Hyderabadis shares late-night social media browsers compared to other Metros’

Hyderabad: Hyderabad has the most number of early risers (15%) as compared to other metro cities, but it is also unfortunate that the city also has the highest share of late-night social media browsers (41%), said Wakefit.co, one of India’s largest D2C sleep and home solutions providers, said in its 5th edition report released on Wednesday ‘Great Indian Sleep Scorecard (GISS) 2022’.

The report shares insights into the sleep patterns of Indians but surprisingly, the Hyderabad numbers present a bittersweet story about the sleep habits of people.

The lifestyle appeared to have hit people’s day-to-day activities, as 49 per cent of respondents reported feeling sleepy during work hours. Apparently, people seem to be prioritizing their phones over sleep at night as a whopping 87 per cent of the respondents used their phones just before bed, the report revealed.

It is a known fact that usage of phones before bed tampers with the quality of sleep. Unfortunately, the count of respondents who fear they have insomnia also increased by 32 percent since last year.

Hyderabad seems to be aware of the reason behind their poor sleep quality as 39 per cent of them felt that avoiding digital devices before bed could help with better sleep, the report stated.

There are cities that never sleep, but Hyderabad is enjoying a timely good night’s rest.

The city saw an increase of 45 per cent in the number of people going to bed before 10 PM as compared to last year. Despite the usage of phones before bedtime, 67 per cent of Hyderabad still surprisingly claims to wake up feeling refreshed after waking up in the morning.

Social media seems to have become an addiction among Hyderabadis, as there was a 16 per cent rise in the number of respondents who stayed up till late browsing social media as compared to last year. However, social media is not the only sleep-detracting factor as 28 per cent of individuals reportedly stayed up till late worrying about their post-pandemic future, the report revealed.

Further, 40 percent of Hyderabadis said their work required them to stay up late at night. IT professionals seem to suffer majorly from this imbalanced work-sleep cycle as compared to other professionals, as 53 percent of respondents belonged to the IT sector.

Hyderabad ranked No.1 for maintaining bed etiquettes as compared to other metro cities. About 72 per cent of respondents said they made their beds as soon as they woke up every morning, indicating a preference for well-maintained sleep spaces, the report added.

The Great Indian Sleep Scorecard is an ongoing survey recording sleep patterns, and the edition for 2022 received over 30,000 responses, taken between March 2021 and February 2022.

The study covers respondents across the age spectrum and multiple demographic groups in Indian cities. Over the last 5 years, the survey has received more than 2 lakh responses.