Incredible! From ₹295 to Global Giant: This Company Now Operates in 60 Countries
Britannia is now one of India’s most iconic and trusted brands. Whether it’s children or the elderly, almost every Indian has enjoyed its biscuits.
Britannia is now one of India’s most iconic and trusted brands. Whether it’s children or the elderly, almost every Indian has enjoyed its biscuits. But did you know this global food company began as a small bakery in Kolkata long before India gained independence?
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Britannia’s Roots Date Back to 1892
The journey of Britannia Industries Limited started in 1892 with an investment of just ₹295. Originally founded by a British businessman in Kolkata, the company began by making biscuits in a small house. Today, Britannia products are enjoyed not only in India but in over 60 countries worldwide.
Scaling Up with Technology and Demand
By 1910, Britannia increased production by adopting electric machinery. In 1921, they started importing industrial gas ovens to meet rising demand. The company’s rapid growth led to the establishment of a large manufacturing unit in Mumbai in 1924, marking a key milestone in its expansion.
Supplying Biscuits to Soldiers During WWII
During World War II, Britannia received a major contract to supply biscuits to Indian and Allied forces. This helped the company scale further and diversify its offerings. Britannia launched its iconic Bourbon biscuits in 1955 and cakes in 1963, cementing its place in every Indian kitchen.
Rebranding and Global Expansion
In 1979, the company was renamed from Britannia Biscuit Company Ltd. to Britannia Industries Ltd. Under the leadership of the Wadia Group, particularly Nusli Wadia, the company flourished and transformed into a global powerhouse in the FMCG sector.
80% Revenue Still Comes from Biscuits
Despite expanding into dairy and other products, Britannia still earns over 80% of its revenue from biscuit sales. With a current market cap of ₹1.29 lakh crore, Britannia is a symbol of trust, quality, and innovation in the Indian food industry.
Recent Developments
Recently, the company announced the closure of its iconic Taratala factory in Kolkata, one of its oldest biscuit plants. This marks the end of an era, but the brand continues to innovate and expand its reach across the globe.
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