Hyderabad: Limelight diamonds, India’s largest sustainable lab grown diamond jewellery brand is set to flourish in South India with its new store in the city of Nizams – Hyderabad.
Known for its commitment to sustainable luxury, the brand is all set to offer an eccentric shopping experience of eco-friendly lab grown diamond (LGD) jewellery to all the jewellery connoisseurs located in and around the city.
The glamorous store launch was graced by prominent influencers of Hyderabad and discovered an avant-garde shopping experience of pure CVD diamond jewellery.
Real diamond rocks that previously were sourced from the mines are now grown in India through the CVD diamond technology. Once the rocks are produced, the cutting & polishing techniques & skillsets are exactly the same therefore producing the exact same diamond.
This is validated by all diamond grading authorities like GIA, IGI, SGL etc. But because CVD diamonds are not mined, they are eco-friendly and save up on the heavy mining costs plus also don’t keep any room for any influenced inflated prices.
In context, a ring studded with 1 carat of a natural diamond costs c. INR 5 lacs at the retail end. The same identical ring costs c. INR 1 lac rupees today through technology.
Since time immemorial, Hyderabad has been serving as a culturally rich location which thrives on the city’s glamorous history accompanied by majestic monuments, mouth-watering cuisines, colourful bustling bazaars, and fashion with a dash of royalty and modernity. The city is a conscious choice for Limelight’s new store to cater to a tasteful clientele who are luxury and diamond enthusiasts.
With an enormous 1800+ sq.ft spanning across 3 floors in the vibrant area of Somajiguda, Limelight’s new store gives away an air of luxury and sustainability aligning with the brand’s philosophy of innovation and creativity through its exquisite jewellery offerings.
The stores’ retail design is carefully fashioned to complement the brand ethos, which exudes elegance, modernity, sustainability, and luxury. Inside, the brand illustrates a clean and minimalistic decor that radiates the beauty of their lab-grown diamond jewellery.
Consumers are in for a treat with the marvel of a hologram display and an awe-inspiring 3D experience, making their visit memorable. In addition to that, the brand’s customer services include design customization, Lifetime Buyback, 100% exchange guarantee that will instil further trust and confidence in the consumers visiting the store.
Founded by Pooja Sheth Madhavan, Managing Director, Limelight Lab-grown Diamonds, the brand has had a remarkable journey, transforming into a celebrated name in the jewellery industry.
Speaking about the industry and the new store, she adds, “Every industry has faced the tides of change with the arrival of technology in that industry, such that one is forced to embrace the change that comes with it. So far the diamond industry was driven by the miners and their ability to control supply and inflate prices to earn high profits.”
“Or what else could logically explain that 1 carat natural diamond retails at c. INR 5 lacs and a 5 carat ring (that should be 5x) sells 20x higher at over INR 1 Crore! Now thanks to technology, the same diamond rock is grown, that too in India, without harming the earth and at the same time through reduced costs and no monopolistic manipulations of pricing.”
“That in no ways means that the diamond is not the same. Carbon is carbon – whether accumulated below the earth or above the earth. And no marketing narrative can change the factual composition of this product.”
“Moreover, diamonds grown through CVD technology are superior as they don’t come with traceable nitrogen or boron impurities, making them shine brighter with better lustre. 98% of mined diamonds have nitrogen or boron impurities in them.”
“This clearly implies that India grows CVD diamonds that are superior in quality! The Indian government has also supported the production of CVD diamonds in India and we at Limelight truly believe in fulfilling the nations dream of being “Atmanirbhar” by offering our own homegrown diamond studded jewellery to our own Indian customers!”
Limelight Lab-grown Diamonds has established itself as the go-to destination for all things Solitaire, which offers a wide range of exquisite solitaire rings, earrings, bracelets, and necklines that reflect a perfect blend of a new age technology and traditional fine jewellery. The brand’s jewellery combines craftsmanship and elegance, offering sustainable luxury that allows consumers to make a responsible and a conscious choice for the environment.