Laos Targets 4.3 million Foreign Tourists in 2025
Laos is setting its sights on attracting 4.3 million international tourists in 2025, with the goal of generating over $1 billion in revenue from the tourism sector.
Vientiane: Laos is setting its sights on attracting 4.3 million international tourists in 2025, with the goal of generating over $1 billion in revenue from the tourism sector.
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Ambitious Tourism Development Plan for 2026-2030
The Ministry of Information, Culture, and Tourism of Laos has announced an ambitious tourism development plan for the years 2026-2030. The strategy aims to expand tourism across the northern, central, and southern regions of Laos, focusing on improving infrastructure and services at key tourist destinations.
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According to a report by Socio-Economic News, the plan will also enhance the management and oversight of major tourist locations, ensuring that they meet both national and international standards for a safe and welcoming environment.
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Involvement of Local Communities in Tourism
The ministry also plans to boost local community involvement in tourism development, emphasizing the importance of incorporating local knowledge and experience to diversify the country’s tourism offerings. This effort aims to enhance Laos’ appeal while supporting sustainable tourism practices to protect the nation’s natural and cultural heritage.
Focus on Improving Services and Safety
To ensure a top-quality experience for visitors, the ministry will focus on improving customer service, ensuring tourist safety, and promoting environmentally sustainable tourism practices. The aim is to continue positioning Laos as a key tourist destination through media campaigns, which will offer accurate and timely tourism information.
Collaboration with the Private Sector
Further plans include working closely with the private sector to organize major events that will raise Laos’ international profile and attract more visitors from around the world.
Growth in Tourist Numbers and Key Contributing Countries
In 2024, Laos saw a total of 4,120,832 tourists, according to data provided by the Ministry of Information, Culture, and Tourism. The top contributing countries to this success were Thailand, Vietnam, China, Korea, France, Russia, the United States, and the United Kingdom.
Thailand led the way with 1,215,553 visitors, followed by Vietnam with 1,054,204 and China with 1,048,034 tourists. The rise in visitor numbers can be attributed to the country’s increased presence on international travel websites and the success of the 2024 “Visit Laos Year” campaign, which included special visa exemptions for more than 30 countries, including China, the United States, and several European nations.
Laos Recognized as a Top Travel Destination
In October, Laos earned a spot on the prestigious list of the Top 30 Best Places to Visit in 2025 by Lonely Planet, ranking fourth among global destinations. Other top destinations included Cameroon, Lithuania, Fiji, and Kazakhstan.
