KIMS Cuddles Kondapur Organises Walkathon to Promote Breastfeeding Awareness
KIMS Cuddles, Kondapur, has launched a week-long awareness campaign as part of World Breastfeeding Week to highlight the importance of breastfeeding and promote a supportive environment for mothers and newborns.
Hyderabad: KIMS Cuddles, Kondapur, has launched a week-long awareness campaign as part of World Breastfeeding Week to highlight the importance of breastfeeding and promote a supportive environment for mothers and newborns.
As part of the campaign, the hospital organised a breastfeeding awareness walkathon on Sunday, bringing together healthcare professionals, expectant mothers, parents and hospital staff. The initiative focused on the message that successful breastfeeding requires not only a mother’s commitment but also the support of families, healthcare providers and society.
Obstetricians, neonatologists, paediatricians, nurses, lactation consultants, hospital staff, expectant mothers and parents of young children participated in the walkathon. Participants called for greater awareness and community support to help mothers exclusively breastfeed their babies during the first six months.
Throughout the week, KIMS Cuddles is conducting several educational and awareness programmes for pregnant women, new mothers and their families. The activities include antenatal breastfeeding counselling, live demonstrations on proper breastfeeding techniques, continuing medical education (CME) sessions for healthcare professionals, quizzes, myth-busting discussions and skit competitions focused on lactation.
The campaign also promotes the recommendation that infants should be exclusively breastfed for the first six months, followed by appropriate complementary foods while breastfeeding continues for two years or beyond.
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Speaking at the event, Dr. Aparna C., Regional Director – Neonatology Academics & Research, Telangana Units, and Head of the Department of Neonatology, KIMS Cuddles, Kondapur, said breast milk provides essential nutrition and plays a major role in strengthening immunity, supporting brain development and building an emotional bond between mother and child.
She said many mothers require proper guidance, encouragement and practical support to breastfeed successfully, adding that the campaign aims to create an environment where mothers feel confident and empowered.
Ms. Archana Reddy C., Lactation Consultant, KIMS Cuddles, said most breastfeeding difficulties can be addressed through timely information, expert counselling and consistent support.
She highlighted the important role played by family members and healthcare professionals in helping mothers overcome challenges and continue breastfeeding.
Dr. B. Bhaskar Rao, Chairman and Managing Director, KIMS Group of Hospitals, said breastfeeding is among the most effective and affordable public health interventions for improving maternal and child health.
He said hospitals have an important responsibility to provide evidence-based guidance and expert support to women from pregnancy through the postnatal period. He added that KIMS Cuddles remains committed to supporting mothers through medical care, lactation counselling and awareness initiatives.
Hospital authorities said the campaign seeks to strengthen awareness about breastfeeding and maternal and newborn health while encouraging families and communities to provide mothers with the support needed to give their children a healthy start in life.
